Cresto | Branding Project

Connecting to a Future of Excellence

Local
Santos, São Paulo

Ano
2022-2024

Reflecting the peak of a wave, a symbol of excellence and success.

Cresto is a company focused on providing modern and efficient SaaS (Software as a Service) solutions, helping businesses simplify processes and reach new levels of growth. With a constant commitment to innovation, Cresto stands out for creating technological tools that promote continuity, transformation, and excellence.

We want to symbolize movement, progress, and innovation through its circular shape, which conveys continuity and balance, accompanied by an element that extends outward to highlight growth and constant advancement. This composition reflects the essence of the brand: modern, dynamic, and committed to connecting its clients to a future of excellence. The simplicity of the design reinforces the efficiency of its technological solutions, while the movement of the icon suggests transformation and leadership in the market.

Dynamism

Optimism

Growth

The visual identity project for Cresto Pay was developed to convey sophistication, innovation, and trust in the payment solutions sector. The choice of typography and color palette was carefully planned to reinforce these attributes.

The Chillax Medium font was selected to complement the brand’s icon, bringing a balance between modernity and accessibility. Its smooth and contemporary shapes ensure readability and elegance, creating a coherent and impactful visual identity.